[Press Release] Personal Finance Book Launch

John Wiley and Sons Canada Inc

John Wiley and Sons Canada How to Eat an Elephant:

Achieving Financial Success One Bite at a Time

By Frank Wiginton


How To Eat An Elephant Personal Finance BookWe all know that we should have our personal finances in order. We should have a budget that works, a retirement savings plan in place, life insurance and a carefully invested rainy day fund. How many of us find putting this all in place a little overwhelming?

How to Eat an Elephant: Achieving Financial Success One Bite at a Time (Wiley; Paper; January 2013; $21.95) takes the stress out of getting your personal finances in order by taking you by the hand and showing you step-by-step how to tackle your finances in less than four hours a month.

Supported by customized almost fill-in-the-blank online tools and resources for each chapter, you’ll cover all the personal finance basics and have your financial house in order.

Author Frank Wiginton is available for interview, and can speak about:

  • How to tackle consumer debt and reduce interest payments;
  • How much money you’ll need to retire – and why it may be less than you think;
  • How to track your spending and start saving more money now;
  • How you can protect your finances from life’s ups and downs.
  • The #1 piece of financial advice everyone needs to know

If it’s time to take charge of your financial life, look no further. How to Eat an Elephant offers real solutions that will save you time, money, and headaches.

About the Author

Frank Wiginton CFP, RRC, FMA, CIM, FCSI, Fellow of the FPSCTM is a highly sought after personal finance speaker, coach and educator who develops and delivers financial education programs for businesses of all sizes. A financial planner for 14 years , he also works with select clients to prepare comprehensive financial plans that enable them to enjoy a better quality of life. Frank appears on BNN CityTV, Global TV and CBC radio. His advice is frequently quoted by the Globe and Mail, National Post, Toronto Star, MacLean’s, Canadian Business, and Money Sense. A passionate father, sailor and traveler, Frank lives and works in the Toronto area with his wife and children.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations.  Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.

Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners.  Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia.  The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

For more information please contact:
Deborah Guichelaar